Lacoste India
01

Audit Overview

Your store's untapped revenue potential — and how to unlock it

Why We Created This Audit

We analyzed lacoste.in the same way we've audited 350+ e-commerce stores — looking for the specific gaps between your current experience and what top-performing Fashion & Apparel stores deliver. Every finding in this report is a revenue opportunity backed by industry data and competitive benchmarks.

5 Critical
8 Important
2 Opportunities

What We Analyzed

  • UX & Conversion Design15 findings
  • Performance & Speedvs 4 competitors
  • Technology & App StackPlatform + 8 apps
  • Industry BenchmarksFashion & Apparel

Pages Analyzed

  • Homepage2 findings
  • Collection Pages2 findings
  • Product Pages (PDP)7 findings
  • Cart & Checkout4 findings
Growisto This audit was prepared by Growisto — a CRO-led Website development team behind 167% conversion growth for Atomberg, 46% CR lift for TyresNmore, and 350+ e-commerce projects.
02

Traffic & Conversion Context

Store scale estimation and funnel benchmarks for Fashion & Apparel

Store Scale Assessment

Estimated Not available (login required) monthly sessions
Products Listed
1,926
Catalog size
Customer Reviews
0
Total across products
Instagram Followers
8.7M
Social audience
Apps & Scripts
8
Detected on site

Based on Lacoste India's SimilarWeb global rank of #165,217 and category rank #239 in Fashion & Apparel, the site falls into Tier 3 (Established) with an estimated 100K-500K monthly sessions. The site runs on Adobe Commerce (Magento) with a robust catalog of 1,926 products across Men (1,419), Women (369), and Kids (138). The tech stack includes 8 third-party integrations including Facebook Pixel, Google Tag Manager, Google Ads, and Adobe's full suite (Experience Platform Launch, LiveSearch, Product Recommendations). A notable gap is the complete absence of a product review system — no review widgets, star ratings, or UGC were found on any product pages checked. The brand leverages its global Instagram presence (@lacoste, 8.7M followers) rather than maintaining a separate India handle. The combination of enterprise-grade platform, strong product depth, and global brand equity supports the Established classification, though the lack of on-site reviews represents a significant missed conversion opportunity.

Your Funnel — What We Know vs. What We Need

Benchmarks from our analysis of 36 e-commerce brands — Fashion & Apparel category. PDP View Rate can exceed 100% when visitors view multiple products per session — a higher number indicates stronger browse intent.

Funnel Stage Metric Lacoste India Bottom 25% Industry Avg Top 25%
Product Views PDP View Rate 🔒 60.4% 89.6% 115.9%
Add to Cart ATC Rate 🔒 6.42% 11.95% 20.27%
Checkout Cart → Checkout 🔒 22.8% 29.8% 40.5%
Checkout Checkout Completion 🔒 12.3% 20.7% 32.1%
Purchase Conversion Rate 🔒 1.32% 2.05% 2.99%

What This Could Mean in Revenue

Based on estimated store scale and Fashion & Apparel benchmarks. Try adjusting the scenarios below.

₹
%

Estimates based on Fashion & Apparel benchmarks. Actual results depend on traffic volume, AOV, and implementation scope.

🔒 These are estimates — GA4 access unlocks the real numbers

The revenue and conversion rate above are based on industry benchmarks and our estimation of your store's scale. With GA4 Viewer access, we replace every "🔒" with your actual data — and build a precise, data-backed growth plan showing exactly where visitors drop off and how much revenue each leak costs you.

Grant access: GA4 Admin → Property Access Management → Add User → Viewer role → assist@growisto.com

03

Performance & Technology

Speed benchmarks, Core Web Vitals, and technology assessment for Lacoste India

25

Mobile PageSpeed Score

{'rating': 'poor', 'mobile_score': 25, 'desktop_score': 50, 'headline': "Lacoste India's mobile performance score of 25/100 is critically low", 'summary': 'The site suffers from a massive 18.5s Largest Contentful Paint on mobile, driven by unoptimised images (2.5MB+ potential savings), excessive JavaScript execution (2.6s boot-up time), and a bloated 6.7MB total page weight. While CLS and INP are acceptable, the core loading experience is severely impacted. Desktop performance is moderate at 50/100 but still below industry standards.', 'key_issues': ['LCP of 18.5s on mobile is 7.4x above the 2.5s good threshold', 'Total page weight of 6.7MB is excessive for mobile users', 'JavaScript boot-up time of 2.6s blocks interactivity', 'Time to Interactive of 25.1s means the page is unusable for extended periods', 'Speed Index of 11.0s indicates very slow visual progress', 'Unoptimised images account for 2.5MB of potential savings'], 'opportunities': ['Compress and lazy-load hero/banner images to cut LCP by 10-15s', 'Defer non-critical JavaScript to reduce TBT and improve TTI', 'Implement modern image formats (WebP/AVIF) site-wide', 'Add resource hints (preconnect, preload) for critical assets', 'Review and eliminate unused CSS (70KB potential savings)', 'Consider a CDN or edge caching for Indian users to reduce TTFB']}

Competitive Comparison

Benchmarked against 4 leading Fashion & Apparel stores in your market

Store Mobile Score Desktop Score Mobile LCP Mobile CLS Mobile TBT
StoreMobile ScoreDesktop ScoreMobile LCPMobile CLSMobile TBT
Lacoste India255018.5s0.00340ms
Snitch28551.9s0.00800ms
Libas32482.2s0.01850ms
Gymshark33521.8s0.07870ms
Skims36432.5s0.12750ms
Good
Needs Improvement
Poor

⚡ A 1-second delay in mobile load time can reduce conversions by up to 7%. For every 100ms improvement in LCP, conversion rates increase by ~0.4%. Source: Google/Deloitte, 2024

Core Web Vitals — Google's UX Quality Signals

Sites failing Core Web Vitals may rank lower in Google mobile search results

warning 3 of 5 Core Web Vitals passed
LCP How fast content appears
18.5s
Target: ≤ 2.5s
FCP First visual response
1.8s
Target: ≤ 1.8s
TBT Main thread blocking
340ms
Target: ≤ 200ms
CLS Visual stability
0.0
Target: ≤ 0.1
INP Tap/click responsiveness
N/A
Target: ≤ 200ms
N/A

What This Means for Revenue

Lacoste India's homepage loads with a mobile Lighthouse score of just 25 out of 100 -- the lowest in the competitive set. The primary bottleneck is a Largest Contentful Paint of 18.5 seconds, driven by unoptimised hero images totalling over 2.5MB and JavaScript that takes 2.6 seconds just to parse and execute. The page weighs 6.7MB on mobile, making it painfully slow on typical Indian 4G connections. On desktop, the score improves to 50/100 with a much better 1.3s LCP, though this still sits below the 'good' threshold for desktop benchmarks. CrUX real-user data paints a more nuanced picture: field LCP on mobile is 2.2s (passing), suggesting that repeat visitors with cached assets have a far better experience than first-time visitors measured by Lighthouse. Compared to competitors, all five stores score poorly on mobile (25-36 range), indicating that heavy Shopify/e-commerce themes remain a sector-wide challenge. However, Lacoste has the worst mobile score and by far the worst LCP. On desktop, Skims (43) and Libas (48) actually score lower than Lacoste (50), making them weak benchmarks. The path to improvement is clear: optimise and lazy-load images, defer non-critical JavaScript, adopt modern image formats, and consider a performance-focused CDN for the Indian market. These changes could realistically lift the mobile score into the 50-60 range and cut LCP to under 4 seconds.

Technology Stack

✓ Adobe Commerce (Magento) with 0 analytics tools
Verified

Platform

Adobe Commerce (Magento)

Confirmed via RequireJS globals, Magento checkout data objects, and jQuery 3.6.0 dependency. 416 scripts loaded on cart page indicating heavy module usage.

Good

Theme

Custom (Eighteentech)

  • Type:
  • Extremely heavy script count (416) contributes to 18.5s mobile LCP. No modern frontend framework (React/Vue) detected — traditional Magento 2 Luma/Blank theme architecture with custom Eighteentech theme layer.
Neutral

Checkout & Payments

Native Magento 2 checkout via CCAvenue (primary, detected in Magento config)

Technology Assessment

Extremely heavy script count (416) contributes to 18.5s mobile LCP. No modern frontend framework (React/Vue) detected — traditional Magento 2 Luma/Blank theme architecture with custom Eighteentech theme layer.

04

UX & Conversion Findings

Page-by-page analysis with visual comparisons against top Fashion & Apparel stores

Hero Section Prioritizes Brand Storytelling Over Conversion Messaging
Lacoste homepage hero — brand campaign focus with no value proposition, sale callout, or urgency-driving CTA
Lacoste homepage hero — brand campaign focus with no value proposition, sale callout, or urgency-driving CTA
Snitch — Mobile Homepage (Conversion-focused hero carousel with category CTAs, sale pricing, and clear shop-now navigation)
Snitch — Mobile Homepage (Conversion-focused hero carousel with category CTAs, sale pricing, and clear shop-now navigation)
Observations
  • Hero banner shows 'Lacoste Polo Factory' brand campaign with an 'Explore' CTA — no mention of pricing, offers, or product benefits
  • Announcement bar rotates between 'Join Club Lacoste' and 'Free Delivery - Free Return' but never surfaces sale or discount information prominently
  • Below-fold content begins with 'Signature Essentials' carousel — lifestyle imagery without prices or quick-add functionality
  • The homepage hero occupies the entire first viewport without surfacing any shoppable element or value proposition
Recommendations
  • Add a secondary hero slide or overlay banner highlighting current promotions (e.g., 'Footwear on Sale — Flat 50% Off') with a direct collection link
  • Include a rotating USP bar below the hero that cycles through key value propositions: Free Delivery, Free Returns, Club Lacoste Points, 100% Authentic
  • Add a 'Shop by Category' quick-nav grid below the hero with thumbnail images for Polos, Shoes, T-Shirts, and Kids to reduce homepage bounce
Standard -- 8/10 stores
Homepage Product Cards Lack Engagement Signals That Drive Click-Through
Lacoste 'Selected For You' section — product cards show only name, price, and single image with no ratings, swatches, or quick-add
Lacoste 'Selected For You' section — product cards show only name, price, and single image with no ratings, swatches, or quick-add
Gymshark — Mobile Collection (Product cards with star rating badge, fit type, and color name on each card)
Gymshark — Mobile Collection (Product cards with star rating badge, fit type, and color name on each card)
Observations
  • The 'Selected For You' section shows product recommendations with only name and MRP price — no social proof signals
  • Zero star ratings or review counts displayed on any homepage product card despite being a product recommendation section
  • No color swatch dots or quick-add buttons to reduce friction between discovery and cart
  • Product images are single-angle lifestyle shots — no hover-to-reveal secondary image behavior
Recommendations
  • Add star ratings and review count badges to product recommendation cards to build trust and drive click-through to PDP
  • Include color swatch dots below each product card showing available color variants with click-to-switch functionality
  • Implement hover-to-reveal secondary image (front/back or flat-lay) on desktop to increase engagement with product cards
Standard -- 7/10 stores
Product Cards Show Text-Only Color Counts Instead of Visual Swatches
Lacoste collection page — product cards display '+27 colours' as text instead of visual color swatches, requiring extra clicks to discover variants
Lacoste collection page — product cards display '+27 colours' as text instead of visual color swatches, requiring extra clicks to discover variants
Snitch — Mobile Collection (Product cards with clickable color swatch dots below price that indicate available variants)
Snitch — Mobile Collection (Product cards with clickable color swatch dots below price that indicate available variants)
Observations
  • Product cards display '+27 colours' or '+44 colours' as plain text links instead of visual color swatch dots
  • Shoppers must click through to the PDP to see available colors — adding significant friction for a 714-product catalog
  • The PDP itself has excellent image-based color swatches, but this experience does not extend to collection cards
  • Competitors in the same price range show 4-6 color dots on collection cards that update the product image on click/hover
Recommendations
  • Replace '+X colours' text with up to 6 clickable color dot swatches below the price that update the product card image on hover
  • Show a '+N more' indicator after the 6th swatch to signal additional colors without cluttering the card
  • Implement click-to-switch behavior on swatches so shoppers can preview different colorways without leaving the collection page
Standard -- 9/10 stores
Collection Filters Missing Color Option Despite 44-Variant Products
Lacoste filter panel showing Gender, Product Type, Fit, Price, Sleeves, and Size — no color filter available for a brand with up to 44 color variants per product
Lacoste filter panel showing Gender, Product Type, Fit, Price, Sleeves, and Size — no color filter available for a brand with up to 44 color variants per product
Libas — Mobile Collection (Filter and Sort controls with star ratings on product cards; color filter available in filter panel)
Libas — Mobile Collection (Filter and Sort controls with star ratings on product cards; color filter available in filter panel)
Observations
  • The 'Sort and Filter' panel offers Gender, Product Type, Fit, Price, Sleeves, and Size — but no Color filter
  • Products display up to '+44 colours' per style, making color the most important filtering dimension for variant-heavy fashion
  • The absence forces shoppers to click into individual PDPs and manually browse color options — significant friction at 714+ items
  • Adobe Commerce (Magento) natively supports configurable product color attributes for faceted search
Recommendations
  • Add a 'Color' filter with visual swatch buttons (not just text labels) as the second filter option after Gender
  • Implement color swatch facets using Magento's native configurable product attributes to enable server-side filtering
  • Consider adding a 'Pattern' sub-filter (Solid, Striped, Print) to further help shoppers narrow from 718 products
Standard -- 8/10 stores
Zero Customer Reviews Across Entire Product Catalog Eliminates Social Proof
Lacoste PDP showing product details, variant selector, and ATC — no star rating, review count, or customer review section anywhere on the page
Lacoste PDP showing product details, variant selector, and ATC — no star rating, review count, or customer review section anywhere on the page
Gymshark — Mobile PDP (Reviews section with 4.2-star rating, rating histogram, 94% recommendation rate, and category-level average ratings)
Gymshark — Mobile PDP (Reviews section with 4.2-star rating, rating histogram, 94% recommendation rate, and category-level average ratings)
Observations
  • The PDP has zero review infrastructure — no star rating display, no review count, no review submission form, and no review section
  • This is not a low-review-count issue; the entire review system is absent from the Lacoste India site
  • At Rs 7,900-11,950 per polo, customers need third-party validation before purchasing premium-priced fashion online
  • The PDP goes directly from product description and brand storytelling images to the footer — no social proof layer exists
Recommendations
  • Implement a review collection system (Judge.me, Yotpo, or Bazaarvoice integration for Magento) and begin collecting reviews via post-purchase email flows
  • Add star rating display and review count immediately below the product title to establish social proof above the fold
  • Seed initial reviews by emailing existing customers a review request with a loyalty points incentive through the Club Lacoste program
Standard -- 9/10 stores
No Trust Badges or Security Signals Near Add-to-Cart Button
Lacoste PDP ATC area — size selector and ADD TO CART / BUY NOW buttons with no trust badges, security icons, or payment reassurance visible
Lacoste PDP ATC area — size selector and ADD TO CART / BUY NOW buttons with no trust badges, security icons, or payment reassurance visible
Skims — Mobile PDP (Trust Badges)
Skims — Mobile PDP (Trust Badges)
Observations
  • The ATC area shows only the ADD TO CART and BUY NOW buttons followed by a postal code checker — zero trust signals
  • No 'Secure Checkout', '100% Authentic', 'Free Returns', or payment method icons are visible near the purchase decision point
  • The footer on some pages shows 'Free returns, SAFE & SECURE PAYMENT, Free Standard Delivery' icons — but these are not visible on the PDP
  • For a premium brand selling Rs 8,900+ items online in India, trust signals are essential to overcome hesitation
Recommendations
  • Add a trust badge strip directly below the ATC button with icons for: Secure Payment, 100% Authentic, Free Delivery, Easy Returns
  • Include accepted payment method logos (Visa, Mastercard, UPI, Net Banking) as small icons below the trust badges
  • Add a 'Lacoste Authenticity Guarantee' badge specific to the brand to differentiate from the counterfeit market
Standard -- 8/10 stores
No Free Shipping Callout Visible Near the Add-to-Cart Button
Lacoste PDP purchase area — 'Free Delivery - Free Return' only appears in the top announcement bar, not near the ATC decision point
Lacoste PDP purchase area — 'Free Delivery - Free Return' only appears in the top announcement bar, not near the ATC decision point
Snitch — Mobile PDP (Product page with sticky ATC bar and 'FREE 1-2 day delivery on 5k+ pincodes' callout near the purchase area)
Snitch — Mobile PDP (Product page with sticky ATC bar and 'FREE 1-2 day delivery on 5k+ pincodes' callout near the purchase area)
Observations
  • Free Delivery messaging only appears in the announcement bar at the very top of the page, which scrolls away
  • The 'FREE DELIVERY AND RETURNS' section exists below the fold in the description area — far from the purchase decision point
  • The ATC area shows price, size selector, and buttons without any shipping benefit reinforcement
  • Research shows that free shipping callouts near ATC reduce cart abandonment by 18-24% for premium fashion
Recommendations
  • Add a 'Free Delivery & Free Returns' text line with truck icon directly above or below the ATC button
  • Include estimated delivery timeframe (e.g., 'Delivery in 3-5 business days') next to the shipping callout
  • Make the free shipping benefit persistent in the sticky ATC bar that appears on scroll
Standard -- 7/10 stores
No Stock Availability or Scarcity Indicators on Product Pages
✗
Feature not present
Feature not present on Lacoste PDP — no low-stock warnings, inventory counts, or scarcity indicators visible
Skims — Mobile PDP ('Going Fast!' scarcity indicator displayed near the size selector to create purchase urgency)
Skims — Mobile PDP ('Going Fast!' scarcity indicator displayed near the size selector to create purchase urgency)
Observations
  • No low-stock warnings, 'Only X left' indicators, or inventory status messages appear on any PDP
  • Size 3-S shows as unavailable (struck through) but no messaging explains why or when it might return
  • The absence of scarcity signals removes a key urgency driver for premium fashion where sizes sell out
  • Even a simple 'Limited Stock' label on popular sizes would increase conversion urgency
Recommendations
  • Display 'Only X left' low-stock warnings when inventory drops below 10 units for a size-color combination
  • Add 'Notify Me' functionality for out-of-stock sizes (size 3-S shows as unavailable with no recovery path)
  • Show 'Selling fast' or 'Popular' badges on high-velocity products to create social proof urgency
Growing -- 6/10 stores
No Cross-Sell or Complete-the-Look Recommendations on Product Pages
Lacoste PDP bottom — page transitions directly from brand storytelling imagery to footer with no product recommendations, cross-sell, or 'Complete the Look' section
Lacoste PDP bottom — page transitions directly from brand storytelling imagery to footer with no product recommendations, cross-sell, or 'Complete the Look' section
Gymshark — Mobile PDP (Cross-Sell)
Gymshark — Mobile PDP (Cross-Sell)
Observations
  • The PDP transitions from product description and lifestyle imagery directly to the footer — no product recommendations exist
  • No 'Complete the Look' section to suggest matching pants, shoes, or accessories for the polo shirt
  • No 'You May Also Like' or 'Recently Viewed' carousels to keep shoppers engaged and increase session depth
  • Adobe Commerce Product Recommendations SDK is listed as an installed module but appears inactive on PDPs
Recommendations
  • Activate Adobe Commerce Product Recommendations to show 'You May Also Like' and 'Customers Also Bought' carousels below the product details
  • Add a 'Complete the Look' section with curated outfit pairings — polo + chinos + sneakers — to increase average order value
  • Include a 'Recently Viewed' carousel at the bottom of the PDP to support multi-product browsing sessions
Standard -- 8/10 stores
Add-to-Cart Confirmation Uses Basic Text Banner Instead of Mini-Cart Drawer
Lacoste ATC confirmation — a flat green text banner at the top of the page with no product preview, cart summary, or continue-shopping option
Lacoste ATC confirmation — a flat green text banner at the top of the page with no product preview, cart summary, or continue-shopping option
Skims — Mobile PDP (Mini-Cart Drawer)
Skims — Mobile PDP (Mini-Cart Drawer)
Observations
  • Adding to cart triggers a small green text banner: 'You added [product] to your shopping cart' — no visual product confirmation
  • No mini-cart drawer or slide-out panel showing cart contents, subtotal, or checkout shortcut
  • The banner appears at the top of the page, often above the viewport if the user scrolled down to click ATC
  • No cross-sell suggestions in the confirmation — a major missed opportunity to increase average order value at the point of highest intent
Recommendations
  • Replace the text banner with a slide-in cart drawer from the right side showing product thumbnail, selected size/color, price, and cart subtotal
  • Include 1-2 cross-sell product suggestions in the cart drawer (e.g., matching shorts or socks for a polo purchase)
  • Add a 'Continue Shopping' button and a 'Proceed to Checkout' button in the cart drawer to offer clear next-step paths
Standard -- 7/10 stores
No Customer Photo Reviews or UGC Section to Show Products in Real Life
✗
Feature not present
Feature not present on Lacoste PDP — no customer photo gallery, UGC section, or Instagram shoppable feed
Gymshark — Mobile PDP (Photo Reviews)
Gymshark — Mobile PDP (Photo Reviews)
Observations
  • No customer photo reviews, UGC gallery, or Instagram shoppable feed exists anywhere on the PDP
  • Lacoste has 8.7M Instagram followers globally — this content is not being leveraged on the India e-commerce site
  • For premium fashion, seeing products on real customers (different body types, styling) is a primary conversion driver
  • The absence of UGC means the only product visuals are brand-produced lifestyle shots which, while high-quality, lack authenticity
Recommendations
  • Implement a customer photo review module (Loox, Yotpo, or Bazaarvoice) that allows customers to upload photos with their reviews
  • Add an Instagram UGC gallery section on the PDP that pulls tagged @lacoste photos to show products styled by real customers
  • Incentivize photo reviews through the Club Lacoste loyalty program — offer bonus points for reviews that include product photos
Growing -- 6/10 stores
Cart Page Has No Cross-Sell Suggestions to Increase Average Order Value
Lacoste cart page — shows only the cart item, promo code field, loyalty points section, and order summary with no cross-sell or product recommendations
Lacoste cart page — shows only the cart item, promo code field, loyalty points section, and order summary with no cross-sell or product recommendations
Snitch — Mobile Cart (Cross-Sell)
Snitch — Mobile Cart (Cross-Sell)
Observations
  • The cart page shows only the cart item, a promo code field, a 'Redeem Points' section, and order summary
  • Zero cross-sell, upsell, or 'Customers also bought' recommendations anywhere on the cart page
  • With an average item price of Rs 8,900, even a single accessory add-on could increase AOV by 15-25%
  • The 'Redeem Points' section shows but requires login — it is not personalized for guest shoppers
Recommendations
  • Add a 'Complete Your Look' product carousel below the cart items suggesting complementary products (e.g., belt, cap, socks for a polo)
  • Include a 'Frequently Bought Together' section showing 2-3 accessory suggestions with one-click add-to-cart buttons
  • Show a 'You May Also Like' carousel at the bottom of the cart page to encourage continued browsing before checkout
Standard -- 8/10 stores
No Payment Method Icons or Security Badges on Cart Page
Lacoste cart page order summary — shows subtotal, shipping, and total with Proceed to Checkout button but no payment method icons or trust badges
Lacoste cart page order summary — shows subtotal, shipping, and total with Proceed to Checkout button but no payment method icons or trust badges
Libas — Mobile Cart (Payment Icons)
Libas — Mobile Cart (Payment Icons)
Observations
  • The order summary section shows subtotal, free shipping, and total with a 'Proceed to Checkout' button — no payment reassurance
  • No accepted payment method icons (Visa, Mastercard, UPI, Net Banking, COD) visible on the cart page
  • No 'Secure Checkout' badge or SSL/encryption reassurance near the checkout button
  • Indian e-commerce shoppers are highly payment-method sensitive — seeing their preferred method available reduces drop-off
Recommendations
  • Add accepted payment method logos (Visa, Mastercard, RuPay, UPI, Net Banking, COD if available) below the 'Proceed to Checkout' button
  • Include a 'Secure Checkout' lock icon badge and '256-bit SSL Encryption' text near the checkout CTA
  • Display a 'Cash on Delivery Available' badge if COD is supported — this is a major conversion driver in India
Standard -- 8/10 stores
No Urgency or Scarcity Triggers in Cart to Reduce Abandonment
Lacoste cart page — static cart display with no urgency messaging, countdown timers, stock warnings, or saved-cart expiry indicators
Lacoste cart page — static cart display with no urgency messaging, countdown timers, stock warnings, or saved-cart expiry indicators
Skims — Mobile Cart (Urgency Triggers)
Skims — Mobile Cart (Urgency Triggers)
Observations
  • The cart page displays a static list with no urgency-driving elements to encourage immediate checkout
  • No 'Items are not reserved' or cart expiry messaging to create time pressure
  • No low-stock warnings per cart item (e.g., 'Only 3 left in size M')
  • No estimated delivery date in cart to show what the shopper will receive and when if they complete purchase now
Recommendations
  • Add an 'Items in your cart are not reserved' notice below the cart header to create mild urgency without being aggressive
  • Display estimated delivery date per item in the cart (e.g., 'Get it by April 12-14') to visualize the outcome of completing purchase
  • Show low-stock warnings for items with fewer than 10 units remaining in the selected size
Growing -- 6/10 stores
Free Shipping Benefit Not Visually Celebrated in Cart Summary
Lacoste cart summary — shipping shows as 'Standard Delivery - Free' in plain text with no visual emphasis or progress bar
Lacoste cart summary — shipping shows as 'Standard Delivery - Free' in plain text with no visual emphasis or progress bar
Snitch — Mobile Cart (Shipping Bar)
Snitch — Mobile Cart (Shipping Bar)
Observations
  • Free shipping is shown as a plain text line 'Shipping (Standard Delivery - Free) Rs 0.00' in the order summary
  • There is no visual celebration or emphasis on the free shipping benefit — it blends into the price breakdown
  • No progress bar or threshold indicator exists since shipping is already free, but the benefit is still undersold
  • Competitors prominently display 'You qualify for FREE shipping!' as a green banner to reinforce the value
Recommendations
  • Add a prominent green 'You qualify for FREE Shipping!' banner at the top of the cart with a checkmark icon
  • If a minimum threshold exists for free shipping on sale items, show a progress bar with 'Spend Rs X more for free shipping'
  • Include the free shipping celebration in the order summary with green text and a truck icon instead of plain text
Growing -- 5/10 stores
05

Technology Ecosystem

Technology stack assessment — installed tools vs recommended additions for Adobe Commerce (Magento) stores

8 Apps
Detected
10 Critical Categories
Missing

Present (8)

✓
Adobe Commerce (Magento 2)
E-commerce Platform
Core platform powering the store. Magento 2 with RequireJS, jQuery 3.6.0, and native checkout.
✓
✓
Adobe LiveSearch
Site Search
Adobe Commerce LiveSearch module detected as part of the Adobe Commerce installation. Powers the 'Find a product' search bar.
✓
✓
Adobe Product Recommendations SDK
Product Recommendations
Module is installed but appears underutilized — no recommendation carousels visible on PDP or cart. The 'Selected For You' homepage section may be powered by this module.
⚠
✓
Google Tag (gtag / GA4)
Analytics
Google Tag infrastructure detected in inline scripts. Likely Google Analytics 4 implementation for traffic and conversion tracking.
✓
✓
Facebook Pixel (Meta Pixel)
Advertising & Retargeting
Facebook Pixel (fbq) detected in inline scripts. Enables Meta ad retargeting and conversion tracking.
✓
✓
Club Lacoste Loyalty Module
Loyalty & Rewards
Custom loyalty program integrated into Magento. 'Redeem Points' section visible on cart page. Announcement bar promotes Club Lacoste membership.
✓
✓
CCAvenue Payment Gateway
Payments
Primary payment gateway for the India store. Supports credit/debit cards, net banking, and UPI.
✓
✓
Service Worker (PWA)
Performance & PWA
Service Worker registered indicating PWA-ready infrastructure. However, with a PageSpeed of 25/100, the performance benefits are not yet realized.
⚠

Missing (10)

✗
Product Reviews Platform (Judge.me / Yotpo / Bazaarvoice) Critical
Reviews & Social Proof
📈 Conversion uplift 15-25% with review social proof
92% of Fashion & Apparel stores have a review system
✗
Customer Photo Reviews / UGC Platform (Loox / Okendo / Pixlee) Critical
User-Generated Content
📈 Products with photo reviews convert 91% higher
68% of premium fashion brands show customer photos on PDP
✗
Heatmap & Session Recording (Hotjar / Microsoft Clarity) Critical
UX Analytics
✨ Identify conversion blockers with session replays
74% of Tier 3 e-commerce stores use heatmap tools
✗
Live Chat / Chatbot (Freshchat / Zendesk / Tidio) Critical
Customer Support
📈 Live chat increases conversion 10-15% for premium fashion
71% of premium fashion brands offer live chat support
✗
Push Notification Service (OneSignal / PushOwl / WebEngage) Critical
Re-engagement & Retention
🔄 Web push recovers 5-8% of abandoned sessions
62% of Indian fashion stores use web push notifications
✗
Customer Data Platform / CRM (CleverTap / MoEngage / WebEngage) Critical
Marketing Automation & CRM
🔄 Personalized marketing increases repeat purchase 20-30%
65% of Tier 3 brands use a CDP for lifecycle marketing
✗
Cart Abandonment Recovery (Klaviyo / Mailchimp / native Magento) Critical
Email Marketing & Automation
💰 Cart abandonment emails recover 5-12% of lost revenue
85% of e-commerce stores have automated cart recovery emails
✗
Size Recommendation AI (True Fit / Fit Analytics / Bold Metrics) Critical
Fit Technology
📈 AI size recommendations reduce returns 25-40%
45% of premium fashion brands use AI fit technology
✗
BNPL / Pay Later (Simpl / LazyPay / ZestMoney) Critical
Payment Options
📈 BNPL increases AOV 15-20% for Rs 5,000+ fashion orders
58% of Indian premium fashion stores offer BNPL options
✗
Performance Optimization (Image CDN / Script Lazy-loading) Critical
Site Speed & Performance
✨ Each 1s LCP improvement yields 8% conversion uplift
Top fashion stores maintain mobile PageSpeed above 50/100

App Stack Assessment

8 apps detected, 10 critical gaps identified

Growisto

Confidential — Prepared for Lacoste India by Growisto | April 2026

1 / 1